Increasing turnover and employment of the structure, aiming at maximizing profits and optimizing fixed costs.
I manage directly the tariff policy and the on / off-line sales channels, reducing the load of activities in structure and suggest specific actions of Marketing.
The result is the average employment optimization during the year and maximizing sales.
Historical data analysis and Forecasting
Analysis of the structure of the situation through the historical data. This analysis determines the future tariff policy, shared with the property pointing to customization according to the needs and trends of the market.
• Analysis and optimization of trade policies and pricing
• Strategic management of the daily tariff policy on-line and off-line
• Daily Rating tariff levels applied online
• Continuous analysis of reservation flows provided by sales channels
• Creation of diversified tariff plans according to demand and the need of the market
• Analysis of the structure of services for the increase in feedback / review online
• Analysis and development of Brand Reputation activities
Channels of on and off line sale
Analysis of the distribution channels according to the needs, by making an assessment of the existing ones. Content optimization of the sales channels (text, images, etc).
Continuous research and evaluation of new online sales channels.
• Creating any new products and link management between channels and channel mng
• Creating promotions for the web
• tariff harmonization of all the sales channels used
• optimization of content online sales channels
Branding, Social Media
Management of Social channels that will allow me to reach a large number of visitors and potential customers as well as develop the brand and increase the visibility of the structure. Through the same channels and through appropriate tools, you can create targeted promotions. The result will be an increase of Brand Awareness, Online Reputation and Visibility.
The Training of staff and management is the basis of the commercial development of a hotel.
Each aspect requires specialist training, but especially studied on the characteristics of the structure itself. Thanks to the experience gained on the field, propose practical solutions to the problems that arise every day and that we must address and resolve. The training is mostly practical and coaching and may cover all or only certain aspects of management in order to maximize the brand reputation and disintermediation in bookings.